Made quickly, sold cheaply!
Corporations bring new collections to the shops of the pedestrian zones faster than before and the costs are also very cheap and more and more clothes are consumed in ever shorter times. Germans buy about 60 new items of clothing each year. The pieces would only be worn half as long as 15 years before.
The drop in garment prices over the last 20 years has allowed us to buy more and more clothes. We now have 5 times more clothes than our grandparents had. It felt great until we found out what was hiding behind this trend.
In reality, this continuous accumulation of cheap garments is only possible because of a constant reduction of production costs. This, in turn, has serious consequences on our health, our planet, and on garment workers’ lives. Especially the environmental damage, which the fashion industry continues to create, is in large part due to fast fashion. Even the fashion industry is the second largest polluter in the world just after the oil industry. And the environmental damage is increasing as the industry grows.
However, there are solutions and alternatives to mitigate these problems. And I tried to find out about the available alternatives in my area that I and people can implement.
Many clothes are thrown away because only part of the clothes is dirty and old. In particular Y-shirt are thrown away because only the collar is damaged. Re:collar’s collar and shirt are interchangeable to avoid that and put on a shirt longer. So you can make your shirt ‘recolor’ by using interchangeable collars and also show your personality with special collars.